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Using Anchor Text Effeciently |
by:
Jason Rickard |
One ofmost underused things by Newbies in regards to linking is "Anchor Text". This isvisible text showing inlink.
The prime mistake Newbies make is to put their website name intoAnchor Text. Unless your website contains your keywords this iswaste ofperfectly good link. Remember that Google putsvery big importance on those Anchor texts and they should always use your keywords.
The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique.
one.) Google assigns weight to each word in anchor text so if there arelot of filler words (common in long sentences), they will "dilute" your target words
two.) You should vary your text throughout your links. That is, change it every twozero or so. This just makes sense. If your links were placed naturally, there would never be threezerozero links all withEXACT same anchor text.
So with all that in mind here isexample:
You sell Blue Widgets in England and want to rank first for "Cheap Blue Widgets in England"
Your anchor text could be varied betweenfollowing:
Cheap Widgets
Blue Widgets
Widgets in England
Cheap Blue Widgets
Hopefully this helps you starteffective campaign.
Aboutauthor:
Jason Rickard iswebmaster for http://www.yourfavouriteshop.comand owner of Grafton Web Design in Dublin, Ireland. *Article may be reprinted provided it is not altered and links are live.*
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