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Top Paying Keywords: How to Increase Your Pay Per Click Returns |
by:
Christopher Smith |
There is no doubtingsuccess of Google's Adsense program. Even Yahoo! and Kanoodle have joined in ongame, offering to join publishers with advertisers. Givenright circumstances, itswin / win situation for both.
There have been many sites that promote Top Paying Keywords and how if you add these keywords you can instantly improve your Adsense revenue. However, if you really want to seedramatic increase in pay per clicks, you need to ensure two very important areas are addressed. They seem very obvious, but many site owners missopportunity to attract higher paying ads simply because they ignore these two areas.
Optimization
Many "would be" web designers decide to buildsite aroundhighest paying keywords, yet, forget to optimize their site aroundspecific keyword. Instead, they forgetbasics of how to properly createtitle tag, page description, keyword density and having clean search engine spider friendly code.
Remember, itssource code thatAdsense and Kanoodle programs are using to decide what ads will appear. If your top two keywords are "insurance" and "downloads", you may find that you end up with ads regarding "insurance downloads" which of course will not pay much.
Also, havinghigh keyword density score forkeyword can get you into trouble withsearch engines (specifically Google). Keywords spamming is nevergood idea.
Optimize your page and you will search more hits to that page and not confusebots that createads for you.
Content
This is by farmost important and most missed tips. If you are going to include top paying keywords on your site, remember, if you want to attract high paying ads, you need to be selling your visitor on what your advertiser wants. Your content should sell tovisitors needs. Why should your visitor consider car insurance? What arebenefits of car insurance? Where can they getbest quotes? If you piqueinterest of your visitor, they are more likely to click on your ads than if they feel that they are not gettinginformation they came to your site for infirst place.
Your content should havespecific flow to it. If you start jamming keywords into your content, your visitor will automatically suspect that you are trying to deceive them. Once you do that, they are gone! Why waste your visitors time after working so hard to get them to your site infirst place?
Well optimized, focused content will always produce better, higher paying ads. That is why you arepublisher: you want those high paying ads on your site. What use though are those high paying keywords if your content doesn't pique your visitors curiosity? Be passionate about your content, andclick through rates will skyrocket!
Its also important to make sure that you are usingright number of ads per page, but that is for another article!
Aboutauthor:
Christopher Smith has been helping people make money through Google Adsense by providing them withTop Paying Adsense Keywords for his visitors to Adsense Heaven. http://www.adsenseheaven.com
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