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SEO Content Distribution Linking For Newbies |
by:
Joel Walsh |
The new buzz oninternet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start.
Newbie Myth one: The "Duplicate content penalty."
Some webmasters worry that ifcontent on their sites is suddenly on hundreds of other sites, search engines will inflict"duplicate content penalty." Why is this concern unjustified?
* If this were true, every major newspaper and news portal website would now be de-indexed fromsearch engines, since they all carry "duplicate content" fromnews wires such as
Reuters andAssociated Press.
* Thousands of self-promoting internet gurus have proven that distributing content iseffective method of improving search engine rank.
* Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty.
True,first website to publisharticle often seems to be favored by search engines, ranking higher forsame content in searches than higher-PR pages withsame content. But"duplicate" pages do show up insearch engine results, even if lower thanoriginal site. Meanwhile,reprint content has no effect onranking ofsite's other pages.
The only duplicate content penalty is for duplication of content across pages ofsingle website. Meanwhile, there issort of "copyright theft" penalty, whereby someone who copies content without permission can be manually removed from search engine indexes out of respect forDigital Millennium Copyright Act. But that penalty is only for flagrant theft, not minor mistakes in attributing reprint content.
Newbie Myth two: The goal is to get in article clearinghouse websites.
There are over onezerozero popular, high-traffic websites that act as clearinghouses for content made available for redistribution. These websites include isnare.com, amazines.com, and goarticles.com.
Many novice content-distributors are upset whenarticle clearinghouse websites, with tens of thousands of articles each withbacklink, pass negligible PR. Butpoint of distributing content to those websites is for other website owners to find your content and put it on their websites--not to getbacklink directly fromclearinghouse website (though this is sometimesunexpected bonus).
Plus, to maximize PR-passing links, you also have to submit articles to website owners individually. It's notsmall amount of work. But there's no substitute forpolite, individually crafted email recommendingwebsite owner complement his or her existing articles with one you've written.
Myth three: Any content will do.
Reality: It should be obvious that many website owners, jealous of their link popularity, will only republish exceptionally high - quality content. For articles, this meansunique point of view and solid information that cannot be found just anywhere, ideally presented in compelling language inweb-optimized format byprofessional published writer. You can conductcontent distribution campaign with bad content, but you'll be handicapping yourself fromstart.
Myth four: Distributing content is easy. Just hit "send."
Reality: Content distribution campaign requires skillful planning to target publisher websites effectively.
This is essentiallyfour-step process.
one. You must identifycategories of websites most likely to republish your articles. These categories range fromvery broad, such as internet, business, and family, and can go as narrow as family-friendly internet businesses.
It'scareful balance: you need to make your target category narrowly relevant to maximizevalue oflink and your chances of getting your article accepted for publication. But if you target too narrowcategory, you'll lowermaximum number of links you can hope to get.
For instance,website on web content writing has to target its content distribution to more than just sites focusing on web content. There are only so many websites devoted to web content astopic of interest, and besides, many such websites would be competitors. Distribution should target broadly relevant categories, such as web design, webmaster issues, writing, marketing, business, website promotion, and SEO. Yet some broadly related categories, such as internet or publishing, are not relevant enough to yield good results.
two. To maximize success, you must have articles custom-created for each major category you want to submit to. "Incorporating Content in Web Design" and "Marketing with Content" would be possible titles forweb content-writing website owner targeting web design and marketing websites, respectively. An article about web design will not appeal as strongly to marketers, or vice versa, so simply submitting to websites having to do with "the web" would not be as effective.
three. For maximum success, articles custom-written forcategory then often have to be refined for sub-categories. For instance, "Incorporating Content in Web Design" becomes "Incorporating Content into Flash Web Design," or "Incorporating Content into Accessible Web Design." Sometimesrefinement is just"find and replace" of one keyword for another, sometimes just intitle. Sometimes, entire paragraphs have to reworded or removed.
four. Once you've identified sub-categories of websites, you still have to be able to meetrequirements of individual websites. Some sites only publish articles up to fivezerozero words, some only do how-to articles. Owners of high-ranking websites can afford to be choosey. To really maximize results withinsub-category, you need at least three different articles of varying lengths and focus specifically geared toward that sub-category.
Inend, distributing content for website promotion and inbound links ismarvelously effective way of promotingwebsite. But it's not magic beans. Like anything else having to do with achieving success onweb, it takes hard work and knowledge to be successful.
Aboutauthor:
Joel Walsh isowner of UpMarket Content, offeringfully managed content distribution campaign guaranteed to get you at least one hundred one-way inbound links for every three pages of content: http://upmarketcontent.com/website-promotion-package.htm[requested HTML anchor/link text: website promotion content distribution]
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