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PR Purgatory - Simple Things You Can Do To Keep Your Web Site Out Of Search Engine Hell! |
by:
Mike Makler |
Are Meta Tags Really Dead?
Right in their Guidelines Yahoo Tells You that Meta-Tags are Not Totally Dead and Buried
(The Below Information was Taken Directly FromYahoo Help File http://help.yahoo.com/help/us/ysearch/basics/basics-oneeight.html)
Pages Yahoo! Wants Included in its Index
* Original and unique content of genuine value
* Pages designed primarily for humans, with search engine considerations secondary
* Hyperlinks intended to help people find interesting, related content, when applicable
* Metadata (including title and description) that accurately describescontents ofweb page
* Good web design in general
Right in their Guidelines Yahoo States "Metadata (including title and description) that accurately describescontents ofweb page." By Title MetaData they meantext betweenTags in your HTML Page. By Description Yahoo meanactual Meta Tag Name="Description". So Meta Data at least as Far as Yahoo is Concerned is Not Dead.
Let's Examine Some ofKey Points that Yahoo states are important in their help file and see how we can employ some simple methods to meet Yahoo's Guideline.
Original and unique content of genuine value
Yahoo is looking for well written Keyword rich Content that has useful information. Concentrate on one Keyword or Keyword Phrase per Web Page. If You web Page is less then fivezerozero Words use a
Keyword Density of about two-threeāIf your Web Page is Above fivezerozero Words UseKeyword Density of About fiveāTry to Keep your Web Pages under sevenfivezero Words.
Pages designed primarily for humans, with search engine considerations secondary
Yahoo and Google are working hard to get rid of those Robotic Page Writers. Your pages should be fairly well written, It is OK to Optimize for search engines as long as your content is Human Engineered Well.
Hyperlinks intended to help people find interesting, related content, when applicable
Try and have three or four Links to closely related Content. It is ok to link to other web Pages within in your site but one or two external links should be mixed in when Possible. Make sure you use your Keyword or Phrase inAnchor text for your Link.
Metadata (including title and description) that accurately describescontents ofweb page.
Your Title and Description Meta Data Should Accurately reflect your web page Content. Every web page from your site should have unique Title and Description Meta Data. Both Title and description Meta Data should use Keywords and Keyword Phrases. Don't usesame keyword or phrase directly next to each other.
Title Meta Data
Keep your Title less then eightzero Characters if at all possible. Place your Title Meta Data First. Placeexact same Title atvery top of your Web Page Preferably insideHone Tag.
Description Meta Data
The Description Meta Tag should appear directly underTitle Meta Data. Keep your Descriptions between onezerozero and onefivezero Characters if possible. Your Keyword Density in your Description should be about onezeroāMake sure your Description accurately reflects your web page. Where possibletext in your description Meta Data should actually appear Word for Word nearTop of your Web Page.
Power User Super Tip - Where it fits use your description within htwo tags asSub Page Header Directly under your title.
Good web design in general
Books have been written about Web Design, Some key points is to make sure your web sites is thematic and pages are related to each other,. For every page you create to targetKeyword phrase have three or more (as many as onezero related pages). Either add new pages once or moreweek or significantly change current pages. Make your Web Pages easy to crawl. Havewell organized Drill Down Site Map. AsExample if your Web Page is about Real Estate your Site-Map may look something like this
Real Estate Topics
one. BuyingHome
-- Your Perfect Neighborhood
-- Find that Lender
-- Hidden Deals in those FSBOs (For Sale by Owner)
two. SellingHome
-- PickingRealtor
-- Pricing your Home
-- Get Your Home Ready forSale
three. Investment Property
-- Landlord Tenet relations
-- The Perfect Lease
four. Commercial Real Estate
five. Vacation Property
six. Retirement Homes
It is Fairly easy to give Yahoo what they want and improve your PRing. Just give Yahoo what they are telling you they want.
Copyright Š twozerozerofive-twozerozerosix Mike MaklerCoolest Guy inUniverse
Aboutauthor:
Mike Makler has been Marketing Online Since twozerozeroone - More Articles by Mike: http://ewguru.com/tipsNewsletter Sign-UP: http://ewguru.com/newsletter
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